Workflow Trends
In today’s market place, corporate companies want to print on a multitude of materials and substrates ranging from flexible textiles to rigid boards and just about everything in between. Marketers and advertisers demand that corporate logos and images be consistent with the emphasis on achieving exact colours.
BY NAVIN JEEWANLALL: SOFTWARE - SALES, TRAINING, WORKFLOW AND
COLOUR MANAGEMENT CONSULTANT AT COLORFLO, A DIVISION OF MIDCOMP
(PTY) LTD
Often companies do not realize the full potent al of their equipment purchases because the training addresses the product purchased and not your workflow outside the product. Invariably, the installer is unable to address any workflow concerns.
Colour Management is the process of controlling colour as it moves between devices, from the input end (cameras/scanners) to the output end (screens, projectors and printers). This is achieved through a combination of two key processes: calibration (setting a device to a known, repeatable state) and profiling (creating an accurate descript on of that state so that image colours can be translated into the best matching device colours).
Colour management is a very complex topic, and the internet in part cular is full of misinformation and poor understanding of what's actually going on with colour in digital images. It's not surprising, really, as colour management is a relatively new field of science, and for a long t me, good tools and techniques were not available. Fortunately, in recent years, prices have come down at the same t me as knowledge has increased, and today it is much easier to achieve truly world class results in digital imaging, if armed with a relatively small budget and a good working knowledge.
If we have to be honest with ourselves, …
Download and read the whole article [here].
COLOUR MANAGEMENT CONSULTANT AT COLORFLO, A DIVISION OF MIDCOMP
(PTY) LTD
Often companies do not realize the full potent al of their equipment purchases because the training addresses the product purchased and not your workflow outside the product. Invariably, the installer is unable to address any workflow concerns.
Colour Management is the process of controlling colour as it moves between devices, from the input end (cameras/scanners) to the output end (screens, projectors and printers). This is achieved through a combination of two key processes: calibration (setting a device to a known, repeatable state) and profiling (creating an accurate descript on of that state so that image colours can be translated into the best matching device colours).
Colour management is a very complex topic, and the internet in part cular is full of misinformation and poor understanding of what's actually going on with colour in digital images. It's not surprising, really, as colour management is a relatively new field of science, and for a long t me, good tools and techniques were not available. Fortunately, in recent years, prices have come down at the same t me as knowledge has increased, and today it is much easier to achieve truly world class results in digital imaging, if armed with a relatively small budget and a good working knowledge.
If we have to be honest with ourselves, …
Download and read the whole article [here].
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